Branding for Jerlis Lopez
Client: Independent Tax Professional
Goal: To create a full brand identity that builds trust and communicates professionalism.
Key Requests: The client wanted a minimalist, clean, and elegant brand that was easy to read and felt professional.
Core Message: The final design needed to convey seriousness, confidence, and integrity through simplicity.


This logo combines the initials “J” and “L” from Jerlis Lopez with the dollar symbol ($), merging her personal brand with the financial field she works in. It reflects her identity while representing her expertise in tax preparation.
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Este logo combina las iniciales “J” y “L” de Jerlis Lopez con el símbolo del dólar ($), fusionando su marca personal con el ámbito financiero en el que trabaja. Refleja su identidad y representa su experiencia en preparación de impuestos.
