NYBERIA - Design and Marketing

Brand & Marketing Strategist

2024 - Present / 2013 - 2019

Medellín, Colombia / Ontario, Canada​​

• Provided comprehensive support to businesses, combining graphic design, marketing, and administrative expertise to drive growth.

• Developed and executed marketing strategies to achieve specific business objectives, such as brand launches, client acquisition, and customer retention.

• Created corporate identity packages, including logo design, branding guidelines, and advertising materials for social media and print.

• Managed all aspects of social media accounts, including content planning, posting, and community engagement.

• Offered virtual administrative assistance, handling tasks such as email management, calendar scheduling, and video editing.

• Provided virtual customer support across social media channels, engaging with potential clients to qualify leads and advance the sales funnel.​

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NYBERIA - Custom Drinkware

Creative Founder

2024 - Present

Ontario, Canada​

• Founded and launched an e-commerce business specializing in customized drinkware.

• Managed all aspects of the company, from initial market analysis and social media creation to launch strategy.

• Designed and developed a fully functional e-commerce website from scratch using the Shopify platform.

• Oversaw the entire creative and production process, including personalized design, sublimation, and final product preparation for delivery.

• Handled all logistics, including order fulfillment, shipping, and personal deliveries to clients. 

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POCHAS GAMES

Co-Founder & Business Manager

2015 - Present

Medellín, Colombia

Ontario, Canada​

• Managed all financial and administrative tasks, including tracking monthly income and expenses.

• Used financial data to set and achieve monthly sales targets and business goals.

• Achieved a remarkable 1900% revenue growth over the first two years of operation.

• Oversaw all branding and marketing initiatives, including logo design, promotional materials, and social media content.

• Coordinated pre-sales for new video games and managed the delivery process to clients.

• Scheduled and dispatched couriers to ensure timely delivery of products to clients.

• Managed all financial and administrative tasks, including tracking monthly income and expenses.

• Used financial data to set and achieve monthly sales targets and business goals.

• Achieved a remarkable 1900% revenue growth over the first two years of operation.

• Oversaw all branding and marketing initiatives, including logo design, promotional materials, and social media content.

• Coordinated pre-sales for new video games and managed the delivery process to clients.

• Scheduled and dispatched couriers to ensure timely delivery of products to clients.​​

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Las Huellitas de Coffee

www.facebook.com/lashuellitas.decoffee/

Creative Founder

 2014 - 2018

Medellin, Colombia​ 

• Founded and managed a pet accessories business, handling all phases from initial concept to final product delivery.

• Developed and produced customized products, including personalized identification tags, bowls, and collars, leveraging design and artisanal skills.

• Achieved a remarkable 567% revenue growth during the first year of operation.

• Expanded market reach nationwide by fulfilling weekly shipments to clients in various cities.

• Established partnerships with local veterinary clinics, securing agreements to display and sell products.

• Managed client relationships from the initial contact through design confirmation to final product delivery, ensuring customer satisfaction.

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NYBERIA - Photography 

Photographer

2012 - 2013

Medellin, Colombia​

• Founded and managed a photography company, overseeing all aspects from market research to marketing strategy.

• Provided virtual client service, from initial contact to scheduling appointments.

• Executed photoshoots for themed sessions and social events, including post-production photo editing.

• Coordinated printing and managed final product delivery to clients.